Mind, Technology, and Society Talk Series

Ricardo Prada
Google X
Time/Date: 3-4:30 p.m. Monday, February 1, 2016


Industry Research in User Experience

User Experience Research is a rapidly evolving interdisciplinary field spanning the cognitive and social sciences, computer science, marketing, and traditional forms engineering. In this talk, we’ll look at a few notable moments in the history of UX Research, some emerging topics, and cover questions frequently asked about industry research by professors and students alike.

Dr. Ricardo Prada heads the Design+Research team at X (formerly Google X) which incubates new technologies like balloon-based internet, self-driving cars, and smart contact lenses. Previously, he led research on most of Google’s advertising products and worked on future flight decks at Boeing.  Ricardo holds a PhD in Human Factors Psychology from George Mason University, a bachelors from San Francisco State, and certifications in data driven marketing and project management from Cornell and Stanford.