George_Lakoff2008 Distinguished Cognitive Scientist

UC Merced cognitive science faculty members recently honored George Lakoff with the campus’ first-ever Distinguished Cognitive Scientist Award. This award is made possible by a generous gift from theGlushko-Samuelson Foundation which also funds the Mind, Technology and Society series on the campus.

“George Lakoff is one of the greatest cognitive scientists of our time,” said UC Merced Professor Teenie Matlock, who coordinates the university’s Mind, Technology and Society talk series. “He has a huge following and has had a tremendous impact for about four decades now, starting with his early work on generative semantics and transitioning to his pioneering research in cognitive linguistics. It’s really no surprise that he’s still forging new areas of study, including what is appropriately termed ‘cognitive political science.”

Lakoff discussed politics and the mind at UC Merced on Sept. 23 during his MTS presentation. He is the author of numerous books on linguistics and cognitive science, in addition to more recent books that merge cognitive and political sciences. His latest book takes a bold stand on how the intricate workings of the mind affect the political beliefs and values of Americans. His latest book, “The Political Mind: Why You Can’t Understand 21st-Century Politics with an 18th-Century Brain,” uses insights from cognitive science to explain how conservatives and liberals frame issues.

Lakoff’s September 23rd presentation, focused on his new book The Political Mind: Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain , is available on video.

[Video Part 1] [Video Part 2]